Steve Ells’ Startup Kernel Axes Robots and Rebrands

Steve Ells’ Startup Kernel Axes Robots and Rebrands

Chipotle founder Steve Ells is no stranger to shaking things up. His latest venture, Kernel Foods, has undergone a major makeover. Now rebranded as Counter Service, the New York-based startup has shifted gears to an artisanal, “mostly sandwich” concept. The original...
Kernel Revamps Off-Premises Model for Dine-In Demand

Kernel Revamps Off-Premises Model for Dine-In Demand

Takeout and delivery are fast-growing segments for limited-service restaurants. Kernel, a plant-forward eatery by Chipotle founder Steve Ells, was designed to take advantage of this trend. The cashierless New York City restaurant opened in February with no seating as...