Food On Demand publishes a weekly e-newsletter, produces timely webinars and white papers, and hosts the annual Food On Demand Conference that is the industry’s premier in-person event. The Food On Demand Conference examines new technologies and business models and the latest trends in consumer behaviors, preferences and expectations.


Mission Statement

Food On Demand connects the foodservice industry’s mobile ordering and delivery pacesetters and covers the ongoing transformation of how consumers discover, shop, order and consume food in a digital age.

What We Do


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Who We Are

Jared Pfeifer

Jared Pfeifer


Jared is publisher of Food On Demand and its sister publication, Foodservice News. As a 20-year veteran in the media industry, Jared oversees the restaurant division for parent company Franchise Times and is responsible for day-to-day operations, sales & revenue, and the long-term strategic growth of Food On Demand. Send me an email

Bernadette Heier

Bernadette Heier

Associate Editor

Bernadette is the Associate Editor for Food on Demand, covering the intersection of food, technology & mobility. With years of prior experience as a multi-media journalist in the broadcast industry, she’s covered everything from business, politics to community events. Bernadette looks forward to zoning in her media personnel and reporting skills into the ever-changing landscape of delivery and tech. Send me an email

Gayle Strawn

Gayle Strawn

Conference Director

Gayle is the conference director of the Restaurant Finance Monitor and its sister publications, Franchise Times and Food On Demand. With more than 30 years in the conference and meeting planning world, Gayle still enjoys the challenge of making each event a unique and memorable experience for attendees. Send me an email

Rachel Tegethoff

Rachel Tegethoff

Conference Manager

As conference manager, Rachel handles all conference attendee registrations, as well as assisting them with questions and other details. Part of her day consists of communicating with our conference speakers, acting as a liaison for them on all the finer details: from booking hotel rooms to lining up their event schedule when they arrive on site at the conference—and everything in between. Send me an email

Alie Leonard

Alie Leonard

Conference Coordinator

As conference coordinator, Alie concentrates her time on sponsors and exhibitors helping them through every aspect for our live events. In, addition, Alie coordinates our online events, webinars and monthly Franchise Investment Shows. Send me an email

Reach Us

Food On Demand

2808 Anthony Lane South,
Minneapolis, MN 55418



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