Episode 62: How Costa Vida Boosted Catering Sales Nearly 20% with Wade Allen of Win Brands
Wade Allen, president of Win Brands, joins this episode of the Food On Demand Podcast to unpack how catering became a major growth engine for Costa Vida Fresh Mexican Grill, with same-store catering sales up roughly 18% year to date. He shares the playbook behind simplified catering menus, smart pricing, ingredient transparency and menu intelligence as sales drivers, and more.
This episode is brought to you by Yelp for Restaurants.
Cliff Cate is Vice President and General Manager of Yelp for Restaurants(opens in new tab), where he leads Yelp’s restaurant technology business, including Yelp Guest Manager and Yelp Host, its AI-powered voice platform for restaurants. During nearly a decade at Yelp, Cliff has held leadership roles across customer success, go-to-market and the broader restaurant business, working closely with restaurant operators to help them attract more guests, improve the guest experience and grow their businesses.
Prior to Yelp, Cliff spent more than 20 years building and leading teams at technology companies, with a particular focus on customer experience and bringing new products to market. Today, his work sits at the intersection of restaurants, hospitality, and technology, with an increasing focus on how AI can help operators drive revenue and deliver better hospitality
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