Wade Allen

President, Win Brands

Wade Allen is President of Win Brands, overseeing Costa Vida Fresh Mexican Grill and FatCats Entertainment. With more than 25 years of experience in restaurant and retail leadership, Wade has held executive roles spanning operations, marketing, technology, innovation, and strategic growth. He is passionate about building strong teams, elevating guest experiences, and driving sustainable growth by creating experiences that bring people back. Wade believes lasting brands are built not just through the products they offer, but through the meaningful experiences they create.