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Poll of the Week July 9, 2026

by Allison Olson | Jul 8, 2026 | Polls

Off-Prem Vs. In-Store Investments for Cafes

Starbucks is investing heavily in the in-cafe experience, planning to add more than 25,000 cafe seats across U.S. units by the end of the fiscal year. Meanwhile, drive-thru-first brands like 7 Brew, Scooter's Coffee and Dutch Bros continue to post significant growth with minimal on-prem cafe investment.

Over the next five years, which approach do you predict will drive more growth for coffee operators: doubling down on off-prem convenience, or investing in the in-cafe experience?
Please select one of the following options.

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