Scott Nelson is the President of SAVRpak, an award-winning food sciences company that is revolutionizing the world of off-premise food delivery and transforming the global agTech community, all while fighting food waste. He is an innovative leader and entrepreneur with extensive experience spearheading marketing and business efforts at some of the most creative and visionary consumer brands and emerging tech companies.
From the TIME Magazine Best Invention of the Year 2021 to the United Nations Sustainability Award to a SXSW Innovative World Technology nomination, Scott is leading this disruptive tech as it scales in the food service and produce sectors. Most recently, Scott Nelson was the Vice President of Marketing for Panera Bread, where he oversaw the 100% Clean Food crusade, disrupting the food system, and inspiring food culture at one of America’s most beloved and notorious brands. He led all aspects of marketing including brand communications, digital, social media, in-café POP, brand design, partnerships/influencer and product test marketing.
During his time at Panera, Scott launched category-defining platforms including “Behind the Counter” and Emmy-Nominated “Food Interrupted”, while also guiding a broader communications architecture for the brand that was acknowledged as a 2017 Ad Age Marketer of the Year. Scott also steered the ongoing development of the brand’s voice, design and purpose-driven work, while also driving overall brand innovation including category leading AR efforts and ‘Best In Class’ accolades across Twitter, IG, and Tik Tok.
Before joining Panera, Scott was the Head of North America at Rakuten-acquired Viber, one of the World’s Top 10 Most Downloaded apps of all time and fastest growing mobile messaging app platforms with over 1 Billion global users, where he managed all aspects of operations and marketing. Under his leadership, the brand nearly doubled in user size and led revenue growth for the company’s #1 revenue generating market globally.
Prior to Viber, Scott founded and advised various start-up businesses including Cubiq.me, an on-demand storage concierge service, and HipDaddy.com, a popular online destination for Today’s Modern Dad. Scott also spent five years at Converse (Nike Inc.) where he helped pioneer an award winning creative and pop culture leading lifestyle brand. As the Global Director of Brand Communications, he was responsible for the brand’s global advertising and led marketing efforts for music and entertainment related initiatives.
Chosen as Marketer of the Year by AdWeek in 2010, Converse’s award-winning initiatives included its Three Artists One Song series, Spark, Connectivity and Domaination campaigns. Scott’s previous experience also includes various roles at top advertising agencies including TBWA Chiat Day where he managed advertising for some of the world’s most noteworthy brands including adidas, and the iconic “Impossible is Nothing” campaign, which was named the Ad Club of NY’s Top Marketing Moment of the Past 120 years. Scott is an industry thought leader who has spoken at CES, SWSX, Advertising Week, Digital Innovation Summit, ANA, 4A’s, Social Media Week, and more.