Lisa is a Consumer Strategist. Storyteller. Author. She has spent the last three decades translating consumer data into well-integrated, actionable insights that unlock profitable sales and business growth. Prior to starting her marketing, strategy, and innovation practice, she held leadership roles as Vice President of Innovation at Brinker International and Vice President of Insights at Frito Lay/PepsiCo.

Lisa’s Journey Back to Joy groundbreaking research from over 78,000 consumer interviews as has been featured nationally in over 250 media interviews including NBC Nightly News with Lester Holt, Fox News, the Wall Street Journal, and Nation’s Restaurant News. Her new book, The Business of Joy launched as Amazon’s top new seller in Consumer Behavior and in Hospitality.
According to Lisa, “When JOY is greater than FEAR, economic recovery and growth begin.