Turning Point Restaurants, the daytime dining concept with 32 locations, is now using Superorder’s AI-powered guest communication platform, with promising results.
After 45 days, Turning Point experienced a 23 percent increase in average weekly Google reviews and a 60 percent overall growth in review volume, culminating in a brand-wide Google rating of 4.5 stars, according to a company release.
The partnership centers around Superorder’s reputation platform, which engages guests post-order to gather feedback and helps manage reviews across channels. Through use of the platform, Turning Point is given a chance to identify and engage with less satisfied guests to understand concerns and resolve issues.
“We’ve always believed that our ability to scale starts with how well we understand and serve our guests,” said Kirk Ruoff, founder and CEO of Turning Point Restaurants, in a statement. “Partnering with Superorder gives us the tools to stay ahead of the curve—ensuring every interaction, every visit, and every review reflects the heart of our brand.”
Beyond just capturing guest feedback and reviews, Superorder surfaces insights through an easy-to-use platform, flagging trends, isolating friction points, and providing actionable data.
“Superorder’s technology has enabled us to connect with our guests in a more meaningful way—translating directly into a stronger reputation, deeper relationships, and more loyal customers,” said Bonnie Iavaroni, chief operating officer at Turning Point.
Turning Point has 32 locations on the East Coast and is hoping to reach 45 locations by the end of the year, according to the statement.
