Jennifer is the CEO of Main Squeeze Juice Co., a brand that’s redefining health and wellness with every bottle, bowl and smoothie. Main Squeeze Juice Co. are the trailblazers in the nutritious lifestyle movement and Jen is leading the strategic growth of the brand. A seasoned franchise executive, Jen is known for her ability to redefine brands, drive strategic growth and deliver shareholder value. Having led aggressive expansion and turnaround initiatives with a diverse range of top ranked franchise companies throughout North America, her extensive experience includes more than 30 years executive experience in top brands across the foodservice industry. Her experience includes serving as an international executive, having experience in 13 countries with foodservice retail, traditional and non-traditional sites.

Key Career Achievements:

As the leader of the Main Squeeze Juice Co. Jen strategically put people and processes in place, supported by new digital media avenues to achieve a 31% sales trend change within a few months of arrival, sustaining this positive trajectory to outperform the industry category in traffic growth.

Prior, Jen led the successful execution of the brand redesign of The Melting Pot, a global polished casual fondue restaurant chain. She guided the organizational delivery of an evolved restaurant concept for the franchise brand, adding new reimagined locations and leading the team delivery of the award-winning menu, food and beverage development, delivering a sustainable sales and profit growth.

Delivered innovative growth for Tim Hortons U. S. franchise development and U.S. non-traditional development, by implementing proven digital and re-branding strategies, adding the Vet Franchise

Initiative in the U.S., growing non-traditional locations, and growing new franchise owner conversions. Jen also launched grocery CPG in the U.S. for Tim Hortons.

Led the expansion of one of Dunkin Brands top markets – Midwest, growing topline revenue, adding new franchise locations, on-boarding new area developers, and leading the team responsible for the highest number of multi-brand combo locations in the U.S. during her tenure.

Jennifer has been a trailblazer throughout her career, guiding numerous brand redesigns and successful new market entry in domestic and international markets to lead successful organizational development.

She has exemplified servant leadership by supporting the career growth of others through mentoring while making an industry impact by volunteering in philanthropic roles and serving on boards.

Throughout her career, Jennifer has cultivated talent-rich, servant leadership cultures within organizations, empowering employees to harness their potential and foster organizational team collaboration and community, while delivering exceptional results.

Core Competencies: 

Jennifer resides in Alabama with her husband, Jesse. They enjoy spending time with their children and grandchildren boating, traveling and doing mission-driven work as a family.