Woflow, a data infrastructure company behind some of the highest growth online ordering and food delivery platforms, has raised $3.5M in seed funding to launch what it calls the world’s first Merchant Data Platform.
The platform is a standardized, automated approach to merchant data operations that is already powering thousands of interactions a day. Its latest funding round was led by David Sacks at Craft Ventures with Base10 Partners and Flex Capital participating. Companies including DoorDash, Snackpass and Chowly already use Woflow to onboard and maintain merchant data on their platforms.
The pandemic has accelerated digital transformation across industries including restaurants and local business, which has led to the fast growth of online ordering and delivery ecosystems. This, in turn, has accelerated demand for Woflow’s platform. Woflow has begun to expand its platform and said it is doubling revenues month over month.
“Ordering food online is now commonplace and very easy for millions of Americans. But behind the scenes is a complex and time-consuming process of structuring menu data in order to create that simple experience. Once we understood the size of this pain point for merchants, investing in Woflow was an easy decision,” said David Sacks, general partner at Craft Ventures. “The market opportunity is enormous: ecommerce, retail and logistics marketplaces all have a data problem. We believe Woflow will be the team to solve it.”
“As Snackpass continues through a period of enormous growth across many new markets, Woflow’s Merchant Data Platform solved one of our biggest bottlenecks—onboarding merchant data—and turned it into a delightful step,” said Kevin Tan, CEO of Snackpass.
To date, Woflow has facilitated the onboarding of more than 500,000 merchants and their data