Uber Eats is rolling out a new way for restaurants in the U.S. to promote themselves through its new Sponsored Listings feature that marks the company’s first advertising format for restaurants on the platform. This new marketing push also includes promotions as well as new loyalty programs that have already attracted more than 36,000 restaurants.

Along with the sponsorship news, Uber Eats also announced $25 million in marketing credits to qualified U.S. restaurants.

Restaurants can set up Sponsored Listings in their Uber Eats dashboards, which allows them to set an audience, budget and duration for reaching new customers. They can review the reporting dashboard to see the value of such listings, which the company said will help them make decisions about future marketing promotions.

“As we continue to face uncharted territory, our teams are committed to supporting restaurants and merchants with product solutions that are convenient, reliable and create new earning opportunities,” Uber said in a blog announcement. “The hundreds of thousands of independent restaurants and merchants who work with us value their partnership with Uber Eats—especially through the crisis—and we want to live up to their expectations.”Consumers will start seeing Sponsored Listings in the app this month, where they’ll be clearly labeled in the feed. Restaurants can learn more about the program here.