SVP Digital & Marketing Officer, El Pollo Loco
Andrew Rebhun is an accomplished global marketing executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company, through product innovation/launch, brand strategy, integrated marketing, digital transformation, and customer service. He’s a franchisee leader with keen understanding of franchise models and partnerships—achieving unprecedented growth, sales and profitability. He’s known as an engaging people leader who operates with agility, motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.
He is currently vice president of digital at El Pollo Loco, where he is responsible for CRM, e-commerce, the company’s off-premises delivery strategy, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management. He currently lives in Playa Vista, California, where he enjoys running on the beach, riding his Peloton Bike, trying new restaurants and traveling the world.