To shine more light on its recently introduced pickup feature where customers pre-order meals that they collect at the restaurant or then eat inside the dining room, Uber Eats has launched Pickup Guides Powered by Jump, a discount to allow its Jump-branded e-bike customers to hop between various restaurants. Those embarking on their own “food discovery” can use promo codes for discounts on the bike or scooter, as well as their Uber Eats orders.

While this sounds rather confusing on the surface, it’s part of the company’s effort to broaden Uber Eats away from strictly meals that are delivered to customers. First-time Jump riders get $5 off their first bike or scooter rides by entering the JUMPEATS19 code in the payments tab. Before placing pickup meal orders, enter the same code in the Uber Eats app for a $3 discount on the order, good for up to 5 different pickup orders from participating restaurants.

Whether it’s adding new verticals or different ways to receive restaurant meals, Uber Eats and its competitors are getting more creative in diversifying their offerings and capturing an ever-larger share of meal orders and peoples’ daily lives.