Jodi Boyce is a 25-year veteran in restaurant & franchise marketing and serves as the Chief Marketing Officer for Teriyaki Madness (TMAD). Her extensive career includes stints with Smashburger, Einstein Bros Bagels, Quiznos, and various marketing agencies, but her claim to fame is driving the Oscar Mayer Wienermobile around the country as a Hotdogger, doing marketing, PR and promotions right out of college. Jodi’s role at TMAD includes overseeing the Marketing Team and the internal R&D Team (MadLabs). She’s tasked with finding new avenues for revenue for the brand including technology integrations that not only increase sales but also create a seamless customer experience.