Co-Founder, EveryBite
Lucy Logan is Co-Founder of EveryBite and a recognized restaurant-technology innovator with nearly 20 years of experience in nutrition intelligence, menu data, and guest personalization. She leads the marketing strategy and storytelling behind SmartMenu®, a dynamic digital menu platform that transforms static menus into personalized guest experiences. SmartMenu is live in 7,500+ restaurant locations and has powered more than 8 million guest preferences, delivering measurable results for operators, including higher online ordering conversion and revenue lift driven by dietary, allergen, and lifestyle-based menu filtering. Lucy is also the founder of FoodCalc®, one of the hospitality industry’s most trusted nutrition and ingredient analysis platforms. Their signature product MenuCalc supports 200+ restaurant brands, totally 40,000 locations, and is built on a database of 350,000+ ingredients to deliver fast, accurate nutrition, allergen, and regulatory reporting.
In 2022, Lucy successfully sold a CPG-focused ingredient analysis platform and shifted her full focus to advancing foodservice innovation through EveryBite and SmartMenu. Lucy’s career has been defined by a mission to ensure every guest—regardless of dietary needs, allergies, or lifestyle preferences—can confidently find a meal that fits them, while operators gain the data needed to drive smarter marketing, higher conversion, and stronger guest loyalty.
Her entrepreneurial leadership has been recognized by being named the #1 Entrepreneur by the San Francisco Entrepreneur. She is widely regarded as a subject-matter expert by both industry and media, including television appearances surrounding California’s first menu labeling legislation, featured in Fast Casual, QSR, Nations Restaurant News and other top foodservice and technology publications. She and her platforms have been endorsed and partnered with major industry organizations, including the National Restaurant Association and multiple state restaurant associations.
Her work is centered on helping restaurant brands turn menu transparency and emerging compliance requirements into growth opportunities, using ingredient-level data and guest intent signals to improve conversion, marketing performance, and guest loyalty.
