Steph So

Head of Digital Experience
Shake Shack

Steph So is Head of Digital Experience at Shake Shack.  She oversees digital marketing, digital product roadmap and strategy and third-party delivery partnerships.  Since joining the company in 2019, Steph has been focused on growing digital sales and supporting integrated marketing campaigns in new digital channels.  She’s launched multiple enhancements across Shake Shack’s App and Web and has been fundamental in integrating new delivery partners and launching co-marketing campaigns across their platforms.

Prior to Shake Shack, Steph served as Chief Marketing Officer at Extend Fertility, the largest single clinic egg freezing practice in the country.  Previously, Steph was the Chief Marketing Officer at Cover FX, a global color cosmetics brand.  Her career has spanned fashion and beauty with a focus on building strong digital brands with integrated marketing and storytelling.  She’s built that experience across large and small brands with roles at Ralph Lauren, Shopbop and Estee Lauder.

Steph began her career in professional services, as an Analyst at Goldman Sachs and a Consultant at Bain & Company.  She graduated with honors from Stanford University and received her MBA from Harvard Business School.  She is a Co-Founder and serves on the Board of South Bronx United, a soccer-based youth development organization. She resides in Manhattan with her husband and three young sons.

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