DoorDash announced a new digital platform designed to highlight women-owned businesses on its platform, called Made by Women, along with a new partnership with ESPN commentator and two-time WNBA All-Star and Los Angeles Sparks forward Chiney Ogwumike.
In celebration of International Women’s Day, the multi-platform partnership with Chiney Ogwumike launched with a national ad campaign titled “In the Zone” spanning TV, digital and social media. DoorDash said the campaign is “elevating the representation of women in advertising and media” and aims to celebrate women making history.
“DoorDash and Chiney Ogwumike have many shared values, and are committed to empowering local communities by working together to design initiatives that accelerate efforts to provide access for women across the United States and beyond,” DoorDash said in a press release. “Chiney is blazing her own trail of entrepreneurship with broadcast, basketball, and now business, and is dedicated to the mission of opening up opportunities for women worldwide alongside DoorDash.”
For users of the DoorDash app, the Made by Women features make it easier for local customers to discover and support women-owned businesses on the platform. DoorDash said it considers this commitment to supporting women-owned businesses an ongoing effort that demands action through its product, voice, and resources.
Here are the details:
- Hundreds of women-owned, independent restaurants across more than 40 U.S. states have opted into Made by Women and are now searchable on DoorDash by keyword “women owned,” including local favorites like Nong’s Khao Man Gai in Portland, Kismet in Los Angeles, Goddess and the Baker in Chicago, Fauzia’s Heavenly Delights in NYC, and Glen’s Garden Market in Washington, D.C.
- Each merchant that is highlighted as a women-owned business has provided approval to be featured through direct contact with our team. Restaurants interested in opting in can learn more here.* DoorDash will continue to add new restaurants and merchants in the coming months.
- In an attempt to address systemic inequities by providing capacity-building resources such as capital, DoorDash will match loans for women-owned businesses through their partnership with Kiva, a global non-profit whose mission is to expand financial access.
- To further encourage customers to support women-owned businesses in their neighborhoods, DoorDash customers will see in-app carousels of women-owned businesses in dozens of markets across the U.S., Canada, and Australia, including New York City, Chicago, San Francisco, Los Angeles, Boston, Washington, D.C., Sacramento, Austin, Tampa, Detroit, Cleveland, Toronto, Montreal, Sydney, Brisbane, and Melbourne. Participating restaurants on the DoorDash platform are also identified by a banner on their store page.
- Caviar customers will also see an in-app women-powered carousel with Pineapple Collaborative in select markets including Austin, Boston, New York, Chicago, San Francisco, Los Angeles, Miam, and D.C.
DoorDash said it will donate $1 per DoorDash and Caviar order through March 31 from a participating merchant that has opted into the Made by Women Platform, up to $100,000, to the James Beard Foundation’s Women’s Leadership Programs.
