Social media has become a key driver of restaurant discovery and guest engagement.
According to a study by MGH, 45 percent of U.S. diners have tried a restaurant for the first time because of a social media post from the business. Among those, 74 percent say they’re more likely to visit or order food from those establishments.
To help operators juggle and manage digital engagement, Marqii has launched its Social Management tool to:
- Create and schedule posts directly to Facebook
- Schedule and publish updates, events, and offers to Google Business Profiles
- Manage content across one, some, or all locations
- Track performance with built-in Facebook analytics
This comes as marketing and ops teams are leaning more on guest feedback to shape everything from new menu ideas to how online ordering works.
“Making our first Facebook post with Marqii was quick and easy,” said Donato Terrazas, general manager at Pinche Gringo BBQ and an early adopter of the Social Management product. “Over time, we expect to have all our analytics in one place and be able to see how our posts perform across channels.”
“Guest engagement happens throughout the customer journey—from the first search to the latest review or Instagram story,” said Avi Goren, Marqii co-Founder and CEO. “Social Management brings another part of that journey into one place, helping teams save time and simplify how they connect with guests.”
The new tools build on Marqii’s existing capabilities, which centralize guest feedback from platforms like Yelp, Google, Facebook, OpenTable, and delivery apps. The company also integrates with numerous POS systems, helping manage presence through automated updates to menus, hours, location data and featured links.
Marqii plans to release additional Social Management features throughout 2025, including support for more social channels and expanded analytics.
