Wade Allen has been promoted to president of Costa Vida Fresh Mexican Grill, according to news the company shared on LinkedIn. Allen had previously served as executive vice president of strategic growth for the company.
“Wade’s exceptional leadership at Costa Vida has already had a significant impact on our brand, and we look forward to witnessing the positive changes that will continue to take place under his direction,” the company said in its post.
Allen is a seasoned restaurant and retail executive with more than 20 years of experience in the industry. Prior to Costa Vida, he served in several leadership roles with Brinker International, including CDO, CIO and VP of marketing.
Allen is recognized in the industry for building innovative digital and mobile experiences using integrated marketing principles and emerging technologies.
Allen spoke at our most recent Food On Demand Conference during an off-premises roundtable.