In today’s digital environment, digital menus are no longer just displays but rather strategic tools for improving margins and streamlining ops.
That’s why Craveworthy Brands tapped Vistify Inc. to handle digital menus across its growing group of restaurant concepts.
At the center of the partnership is vMenu, Vistify’s flagship solution. It allows brands to update menus in real-time and automate promotions based on day-parts or seasonality.
This is especially attractive to a multi-brand platform like Craveworthy, which manages brands including Big Chicken, Taim Mediterranean Kitchen, Dirty Dough, and more. The portfolio has about 280 brick-and-mortar locations that are both company-owned and franchised.
“Hospitality is the soul of everything we do at Craveworthy, and we believe technology should support it. Vistify helps us do just that,” said Craveworthy Brands CEO and Founder Gregg Majewski.
He added that vMenu is giving teams and franchise partners the ability to move strategically and operate smarter behind the scenes. “So they can focus on what matters most, creating an exceptional guest experience.”
Founded in 2015, the LA-based tech firm Vistify integrates with popular POS systems like Toast, Square, Revel, PAR, and others.
Craveworthy is also jumping in as a Series A investor, backed by Branded Hospitality Ventures, as part of a larger strategy to build a tech stack that benefits all its brands.
