With rebrands and relaunches fully in vogue, Grubhub has relaunched its Grubhub+ subscription program that brings new features and additional ways for members to save on deliveries.
First launched in early 2020, Grubhub+ gives subscribing members access to unlimited $0 delivery fees on eligible restaurant and convenience orders over $12.
New benefits available on eligible orders by members include lower service fees and a 5 percent credit back on pickup orders. Members will still receive unlimited $0 delivery fees on orders over $12, donation matching on Grubhub+ orders and member-only offers from restaurant and convenience partners.
With these new benefits, Grubhub says its members can get an additional average monthly savings of 20 percent.
Expected in the coming months, members will receive additional benefits, including milestone rewards, month-long member savings and new Grubhub+ offers including a Fuel Rewards program at Shell. Through this new collaboration, Grubhub+ members will receive Gold Status in the Fuel Rewards program at Shell, saving them 5 cents per gallon on every fill-up when they sign up or link to their Fuel Rewards account.
Launika Raykar, vice president, loyalty, customer engagement and partnerships at Grubhub
“We continually gather feedback from our diners, and they’ve told us they want more value, recognition and elevated service from their subscription programs. That’s exactly what we’ve offered with the relaunch of Grubhub+,” said Launika Raykar, vice president, loyalty, customer engagement and partnerships at Grubhub. “Reinforcing our commitment to addressing diner feedback in all facets of our business, we took the best features from the original Grubhub+ program and our previous pilot programs to drive measurable value and tangible savings for members.”
As a valuable and growing diner segment, Grubhub+ members order more frequently and have significantly better retention than non-members. They are also highly engaged—using their membership and $0 delivery fees to order more than just restaurant meals, including convenience items. This behavior benefits the Grubhub marketplace more broadly since merchants receive more orders and delivery partners have more opportunities to earn.
Grubhub also works with a number of large brands, including Amazon Prime, Bank of America and Lyft to provide Grubhub+ to their customers.
