Bok a Bok, a fast-casual restaurant chain in the Seattle area, has launched its own in-house delivery program. The program is powered by enterprise delivery management platform Cartwheel.
The change was prompted by a City Council ordinance to increase driver pay, which led third-party delivery platforms to significantly increase their fees.
Bok a Bok has hired a dozen drivers and is now using Cartwheel’s solution suite for in-house delivery.
Brian O’Connor, owner of Bok a Bok, said that in-house delivery management has resulted in a host of perks, including the ability to immediately fix any mistakes.
“Cartwheel technology enables us to maintain end-to-end control over the delivery experience, which ultimately increases customer satisfaction and encourages repeat business,” O’Connor said.
As a takeout-and-delivery-only chain, Bok a Bok previously relied on third-party apps for 65 percent of its business. Now orders can be placed via the restaurant’s online ordering system and phone lines. Business catering orders can be placed via ezCater, which is the only third-party marketplace where Bok a Bok will still have a presence.
Cartwheel features special options for catering orders, such as the ability to select vehicle types by order size as well as proof of delivery. Customers who order from Bok a Bok via ezCater can now track orders in real-time, a feature that is provided by Cartwheel’s driver app.
Alex Vasilkin, co-founder and CEO of Cartwheel, commented on the partnership between the companies, saying, “Efficient, effective delivery is essential for a take-out-and-delivery-only restaurant chain, and Cartwheel is proud to empower Bok a Bok to maintain quality and control over its program to ensure customer satisfaction.”
