Adentro has joined the Toast Partner Ecosystem. Adentro enables SKU-level marketing attribution, allowing restaurants to connect their digital advertising campaigns to specific menu item purchases. This creates a powerful closed-loop attribution system that restaurants can manage directly through their Toast POS.
“With 10,000 in-store walkthroughs and 600 online Toast orders generating a $27:1 return on ad spend, we’ve tracked $636,000 in combined online and in-person revenue since November,” said Phil Smith, director of marketing at Taproom, in a statement.
Adentro is a cloud-based software that connects restaurants with their customers, designed to drive incremental foot traffic. It links digital marketing efforts to on-premises sales through multiple channels: social, display, and Connected TV (CTV). As a result, operators can build marketing campaigns that bring customers through the door and measure each campaign’s actual impact.
“We are thrilled to offer this integration with Toast, as it significantly enhances our capabilities to provide even deeper analytics and more actionable insights. This integration allows our mutual customers to directly correlate their advertising spend with SKU-level product purchases, enabling them to see precisely which ads are influencing specific product sales,” said Ben Matlin, CEO at Adentro, in a statement.
