Evocalize, a local marketing automation company, has announced a new patent for its innovative digital marketing technology.
The patent, titled “Techniques for Managing a Collaborative Data Management and Delivery Platform” highlights Evocalize’s advanced system designed to automate the creation and management of data-driven local marketing campaigns across multiple partners.
The patented technology allows businesses to easily create and customize marketing templates, map various data inputs, and update campaigns in real-time. It is particularly beneficial for franchises and multi-location businesses, ensuring that marketing efforts are both relevant and effective as data evolves.
Matthew Marx, CEO of Evocalize stated that the patent is the result of years of research and development, substantial investment and numerous iterations to get to the right design.
He added, “Other solutions on the market offer an interface for users to order campaigns, largely relying on humans pulling levers behind the scenes to activate and manage campaigns. Our technology not only simplifies the complexities of data-driven marketing but also empowers near-instantaneous execution of highly effective local campaigns at scale.”
Key Features of the Patent:
- Data Input and Specification: Configure campaign parameters to meet local business goals.
- User-Friendly Interface: Build and manage campaigns through an intuitive graphical interface.
- Template Generation: Create dynamic templates that organize data for effective campaigns.
- Data Mapping and Deployment: Accurately map data to campaign elements for improved results.
- Dynamic Updates: Adjust campaigns in real-time to reflect changes in data.
Business Benefits:
- Enhanced Customization: Achieve precise targeting and personalization marketing campaigns, by using data from across the network.
- Efficiency and Scalability: Automate and scale the creation of paid marketing and advertising across multiple channels
- Dynamic Adaptability: Keep campaigns current with real-time data updates based on changes such as local inventory, point-of-sale and promotions.
- Comprehensive Integration: Integrating with local partner networks facilitates collaboration and data sharing across multiple entities to amplify marketing impact.
For more information on how Evocalize can help transform your local marketing efforts, visit evocalize.com
