Sean Reiter

Director, Brand Revenue, The Melt


Sean is a 30-year restaurant executive and consultant with broad leadership experience—focused for the last decade on helping restaurants drive profitable online ordering and delivery revenue. At companies such as The Melt, Specialty’s Café & Bakery, Homeroom Mac + Cheese, the Michael Mina Group and Unfurl Cuisine, Sean has driven record revenue while establishing practices and agreements to ensure increased profitability and customer satisfaction.

Sean combines his connections with the major delivery partners with a thorough understanding of best practices and the many layers of revenue-driving tools available today. His diverse background that combines consulting with experience as COO, Vice President of Marketing, Director of Online Revenue, Training Director and Culinary Development Director. This enables him to approach each brand’s opportunity with respect to the entire company ecosystem.

In addition to the companies listed above, Sean has served in a leadership capacity with Potbelly Sandwich Works, Jamba Juice, Brown Sugar Kitchen, Fresh Choice, El Torito and TGI Friday’s. A longtime resident of the San Francisco Bay Area, Sean holds a BA from University of California – Santa Barbara.

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