Instacart has partnered with Stop & Shop, a Massachusetts-based brick-and-mortar grocery brand, to offer 30-minute delivery of fresh foods, meal kits, groceries and household necessities in select Northeast markets.

The new service—called Stop & Shop Express—allows Stop & Shop customers to choose from more than 30,000 convenience items, including groceries, for delivery in 30 minutes or less. It will be available to shoppers across Massachusetts, Connecticut, Rhode Island, New York and New Jersey.

To celebrate its launch, customers will receive $20 off their $30 order beginning Tuesday, October 19 with the code Save20on30VC. Stop & Shop Express is available seven days a week and can be utilized as long as Stop & Shop stores are open, as early as 6 AM and as late as 12 AM. Stop & Shop Express carries a $10 minimum and a $2.99 delivery fee. Instacart Express members will receive Priority Delivery in as fast as 30 minutes for free.

Stop & Shop Express will join Instacart’s Convenience Hub, an Instacart Marketplace product feature that streamlines the convenience shopping experience for customers.

Stop & Shop Express is part of Instacart’s growing convenience category that allows customers to receive an expedited delivery. Stop & Shop first partnered with Instacart in 2017 to offer customers same-day delivery. In July 2020, the grocer expanded its availability on Instacart to 321 locations, making same-day, contactless delivery accessible from more than 75 percent of its stores.

“We’re proud to expand our long-standing partnership with Stop & Shop to provide customers with an unmatched convenience delivery offering,” said Chris Rogers, vice president of retail at Instacart. “From a last-minute baking or dinner ingredient to toothpaste and paper goods, we’re thrilled to give customers an easier and faster way to access their convenience shopping needs.”

Customers can shop Stop & Shop Express at, and via Instacart at