Toast and Uber are deepening their global partnership that began in 2021, highlighting how restaurants’ ordering platforms and delivery networks are working more closely in a competitive market.
Starting in the U.S. and Canada, restaurants will have more control across both first and third-party ordering channels. In 2026, Toast merchants will also be able to run Uber Eats promotions and local ads directly from the Toast platform.
“Toast’s partnership with Uber is focused on jointly creating a more seamless, integrated experience that gives restaurants more control and flexibility to increase revenue, streamline operations, and attract new diners,” said Aman Narang, CEO of Toast, in a statement.
“By pairing Toast’s powerful point-of-sale and operations tools with Uber’s delivery expertise and global scale, we’re helping merchants unlock new revenue with less complexity — and giving diners more ways to discover and enjoy the restaurants they love,” added Susan Anderson, global head of delivery at Uber, in a statement.
Building on a four-year collab
Toast and Uber first partnered four years ago, letting restaurants fulfill Uber Eats orders directly through Toast. In 2024, Toast announced that Uber Eats Direct would become the primary white-label delivery option for businesses using its services, ending its prior deal with DoorDash Drive.
Related: Toast Shifts to Uber Eats as Primary Delivery Partner
The latest rollout will extend these existing integrations into Canada and expand Uber Eats integrations to Ireland and the U.K.
Brandi Villarreal, former Head of Online Food Delivery at Uber Direct, noted in a previous release, “To stay competitive and provide consumers with a frictionless experience, restaurants are increasingly looking to meet customers where and when they want. We’re seeing many restaurants listed on Uber Eats also partner with us on Uber Direct through providers like Toast.”
More than 127,000 restaurants use Toast’s technology to manage online ordering and delivery services.
