Still in its first year of business, Houston-based restaurant technology company Saivory partnered with another Bayou City brand, Shipley Do-Nuts, to help them reap the sweet benefits of implementing artificial intelligence into the online ordering experience.
Saivory announced the partnership in mid-November, reporting that its “Ordering Assistant” and other AI-powered tools contributed to a 24 percent increase in average order value and more than doubled the average value of third-party delivery orders for the national doughnut chain with more than 330 locations.
The new ordering platform, according to a Nov. 13 press release from Saivory, capitalized on technology that tailors recommendations for individual and group orders, including catering. The AI tools use guest preferences, order history and event details to suggest orders.
According to Kerry Leo, Shipley Do-Nuts’s vice president of technology, collaborating with Saivory simplifies the ordering process, personalizes suggestions and ultimately drives value for franchisees and the company as a whole.
“Reimagining ShipleyDonuts.com is only the beginning of how AI can elevate the guest experience for our brand,” Leo said in a statement. “We’re excited to continue partnering with Saivory to develop and launch solutions that connect us directly with customers and enable more first-party digital orders.”
In addition to boosting upsell revenue, Saivory’s platform aims to dramatically reduce the time it takes customers to place an order.
Now, when ordering through Shipley’s website, a simple prompt such as “Order an office breakfast for 20 people” generates an editable cart ready for checkout within seconds. Guests using the AI assistant reported an enhanced ordering experience and faster checkout times.
“We’re proud to partner with Shipley Do-Nuts to bring AI-powered ordering to life,” Stephen Klein, CEO of Saivory, said in a statement. “Our technology helps restaurants reclaim and strengthen first-party digital relationships, reduce friction and cart abandonment, improve AOVs, and deliver personalized, efficient experiences that customers love.”
