Keith McLellan

Group Director Digital Strategy & Customer Experience, Whataburger

Keith McLellan is the Group Director of Digital Strategy and Customer Experience for Whataburger. He is accountable for digital sales growth, sponsoring digital innovation efforts, building marketing campaigns that drive loyalty and oversees the digital ordering platforms. In his 20 years in the restaurant and hospitality business he has been on teams that have gained industry recognition like in 2014 Nation Restaurant News ranked Whataburger #1 brand in engagement for all restaurant companies on social media. He went on to launch Whataburger’s loyalty program and mobile app and in July 2022, QSR Magazine recognized his team’s work for the fastest growing app downloads in July beating out industry giants like McDonald’s, Starbucks and Panda Express. Whataburger recognized his team with a Game Changer Award in 2019 for their work launching 3PS delivery.

He is passionate about creating simplicity from complexity and is known for being a strong team builder, mentor, and developer of talent. In his spare time, he loves to fish, read, exercise orange theory and hang out with his wife Elizabeth and their 3 kids Ruthie, Molly and Duncan.