Lyft has been poking around the lucrative food-delivery business for a while now. In 2020, it rolled out a program with Grubhub for Lyft Pink members. In 2021, it partnered with digital-ordering platform Olo to serve as a last-mile delivery provider for restaurant orders. And now it’s moving closer with a new collaboration, this one with DoorDash.
As part of the new offer, DashPass members can get discounted rides through Lyft, while Lyft riders can get a free three-month DashPass trial. DashPass members and Lyft riders can also receive 5 percent off on-demand Lyft rides, 10 percent off scheduled airport rides, and two free Priority Pickup upgrades per month.
“Since the launch of DashPass, we’ve been focused on building a membership program that provides tremendous value by helping people save on everything from restaurant meals to groceries to entertainment,” said Prabir Adarkar, president and chief operating officer at DoorDash, in a statement. “Our partnership with Lyft gives DashPass members yet another way to save on the things that matter most to them.”
“With DoorDash, we’re continuing to give riders more reasons to choose Lyft every time through partnerships that serve amazing value and savings on everything from local delivery, to travel, and more,” said Audrey Liu, executive vice president of Rider Experience at Lyft.
As part of the collaboration, Lyft and DoorDash also are unveiling a Nightlife Report, which highlights the best cities for nightlife, based on ride activity and late-night ordering trends. The report provides insights into where people are going for a night out and what they’re ordering on the way home.
This combination allows DoorDash to offer something similar to what Uber offers with its free Uber Eats delivery and discounted Uber rides for Uber One members.
And this continues DoorDash’s willingness to partner with brands in other industries to attract new customers. In August it announced a bundle with Max. Before that it aligned with Chase. Chances are it’s not done. When you’re a company that does two billion orders a year, all kinds of consumer products companies will want to be on your dance card.
