Ordering food delivery just got a new middleman.
OpenAI is adding apps like Uber Eats, DoorDash, Instacart, and 11 others to ChatGPT later this year, letting users order food, book trips, or shop without leaving the chat. Type “tacos nearby,” and ChatGPT will pull up delivery options from Uber Eats or DoorDash right inside the interface.
It’s part of OpenAI’s new “Apps in ChatGPT” feature, which connects users directly to integrated services. Seven partners including Expedia, Spotify, and Zillow are already live, with more on the way in food delivery, shopping, fitness, and restaurant reservations.
For consumers, it’s like having a digital assistant that can plan dinner, book a table, and queue up a playlist all in one place. For marketplaces, it’s a new way to get in front of customers as they’re making decisions.
What it Means for Restaurants and Marketplaces
For marketplaces, integrations like this could be a big visibility boost by meeting customers where they already are instead of waiting for them to open an app. But it also changes how discovery works. If ChatGPT becomes the place where people decide what to eat or book, platforms will need to think about how they show up inside those AI results, not just search rankings or app stores.
That raises some new questions. How will ChatGPT decide which restaurants or delivery apps appear first? Will paid placement play a role like it does on delivery apps now? And who owns the customer data when an order starts inside ChatGPT?
Uber Eats said ChatGPT will “detect when a user wants to place an Uber Eats order,” confirm their delivery address, and display nearby restaurants and menu options.
Sachin Kansal, Uber’s chief product officer, said users will “soon be able to see fare ranges, ETAs, and browse restaurants right in ChatGPT before seamlessly finishing [their] trip or order in the Uber apps.”
DoorDash said, “We look forward to sharing more information on what this collaboration means for consumers in the near future.”
Instacart Chief Technology Officer Anirban Kundu wrote on LinkedIn that partnering with ChatGPT on this feature will “make grocery shopping as simple as having a conversation.”
As AI becomes the new search engine, the line between discovery and delivery is starting to blur. For restaurants and marketplaces, showing up inside ChatGPT matters just as much as showing up on Google.
OpenAI said the new partnerships will give app developers access to more than 800 million ChatGPT users.
