Papa Johns is updating its digital ordering experience through a new partnership with Google Cloud, focused on AI-powered ordering across channels.
The pizza giant marks the first partner for Google’s newly expanded AI solution, dubbed, Food Ordering Agent.
The goal is to reduce friction across the ordering experience. The ordering agent is part of Google Cloud’s Gemini Enterprise for Customer Experience and supports AI-powered ordering and service interactions across channels. It enables text and voice ordering across mobile apps, websites, phone orders, kiosks, and in-car systems—moving beyond traditional drive-thru automation.
“Papa Johns is a digitally-driven business and, as such, one of our strategic priorities is investing in our technology to deliver a more seamless experience across our assets and owned channels, better connect with our customers, and support greater efficiency across our operations by leveraging data and AI,” said Kevin Vasconi, chief digital and technology officer, at Papa Johns said in a statement.
“Our partnership with Google Cloud embodies our commitment to doing exactly that. We’re using Google Cloud’s Food Ordering agent to reimagine what’s possible for our customers. This isn’t just an app update; it’s a fundamental shift in how our customers interact with our brand digitally, making it faster, smarter, and more seamless than ever before.”
Features include:
The “Intelligent Deal Wizard” which functions as a personal concierge that automatically applies the best value combinations and reduces cart abandonment and leaving the app.
The “Advanced Voice & Group Ordering” captures complicated, multi-person orders that traditionally required a human to step in. The system handles natural language nuances and real-time modifications ensuring order accuracy.
The agent also identifies Papa Rewards returning loyalty customers and asks them whether they want to reorder their most recent orders.
The brand states that because many often order the same items, enabling a speedy, convenient flow from opening the app to checkout is “paramount”.
“The retail industry is entering the era of agentic commerce, where AI is an engine for business value,” said Carrie Tharp, vice president of global solutions and industries at Google Cloud said in a statement. “By being the first to deploy our omnichannel Food Ordering agent, Papa Johns is moving beyond the chatbot era to create a fluid, intelligent experience that meets hungry customers wherever they are, whether they are in their car, on an app, or at a kiosk.”
In the future, Google Cloud will add other features like smart upselling, which would encourage users to add sides, drinks, or dessert.
