Tech Upgrades Don’t Need to Be Sexy, Franchise Execs Say
When making investments in new technology, Main Squeeze Juice Co. CEO Jennifer Dodd keeps one essential thing in mind: “We can’t forget we’re in the hospitality business.” No matter how much technology is involved, customers must be at the center. “I love tech. It’s...
Restaurant Operators Share Experience With Catering, 3PD and Loyalty Programs
At Dog Haus, it’s not just about the dogs. Or the beer. Or the burgers. In fact, when the company utilized third-party delivery data to see what their customers are ordering, Executive Vice President of Marketing CJ Ramirez noticed something unexpected about consumer...
Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales
Gone are the days of relying on a highway billboard to bring in customers. “Now it’s about micro-targeting that specific message to the right person,” Olo General Manager Ray Gallagher said. “You can do that with marketing automation tools, because it’s always...
The Key to Succeeding in Third-Party Apps? Mark Up Prices Less Than Competitors
Third-party delivery apps can be challenging for restaurants, but ‘they are essential today for restaurants to survive,’ said Craveworthy Brands founder and CEO Gregg Majewski. The markups required to cover costs of advertising on apps such as Uber Eats...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.