Increasing Price is Essential, But How Much Are Consumers Willing to Pay?
Restaurant operators can be scared to raise prices. Sure, it can make up for labor costs and inflation, but how will it impact consumer trends in the long term? To keep customers loyal to a brand, operators might go longer than they should without increasing menu...
Tech Upgrades Don’t Need to Be Sexy, Franchise Execs Say
When making investments in new technology, Main Squeeze Juice Co. CEO Jennifer Dodd keeps one essential thing in mind: “We can’t forget we’re in the hospitality business.” No matter how much technology is involved, customers must be at the center. “I love tech. It’s...
Restaurant Operators Share Experience With Catering, 3PD and Loyalty Programs
At Dog Haus, it’s not just about the dogs. Or the beer. Or the burgers. In fact, when the company utilized third-party delivery data to see what their customers are ordering, Executive Vice President of Marketing CJ Ramirez noticed something unexpected about consumer...
Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales
Gone are the days of relying on a highway billboard to bring in customers. “Now it’s about micro-targeting that specific message to the right person,” Olo General Manager Ray Gallagher said. “You can do that with marketing automation tools, because it’s always...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.