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Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales

by Emilee Wentland | Jan 29, 2025 | News

Gone are the days of relying on a highway billboard to bring in customers. “Now it’s about micro-targeting that specific message to the right person,” Olo General Manager Ray Gallagher said. “You can do that with marketing automation tools, because it’s always...

Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales

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