James mcGehee | Food On Demand

Restaurants Use Customer Data to Deepen the Guest Experience

by Laura Michaels | Jun 6, 2023 | News

The core customers at Dave’s Hot Chicken are “the 19- to 35-year-old pot-smokin’ dudes that live in their mother’s basement,” said James McGehee, the company’s finance chief. Dave’s has tailored its technology stack and deployment of customer data with that guest in...

Restaurants Use Customer Data to Deepen the Guest Experience

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