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Restaurants Use Customer Data to Deepen the Guest Experience

Restaurants Use Customer Data to Deepen the Guest Experience

by Laura Michaels | Jun 6, 2023 | News

The core customers at Dave’s Hot Chicken are “the 19- to 35-year-old pot-smokin’ dudes that live in their mother’s basement,” said James McGehee, the company’s finance chief. Dave’s has tailored its technology stack and deployment of customer data with that guest in...
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