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Industry Insiders Say Brands Should Look Beyond Rewards for Loyalty Programs

Industry Insiders Say Brands Should Look Beyond Rewards for Loyalty Programs

by Matthew Liedke | Nov 29, 2023 | News

Loyalty programs are a way to give recurring customers a reward for frequency, but industry experts believe they should go beyond discounts. During the Restaurant Finance & Development Conference on November 14, Kevin O’Connell, managing director of strategy and...
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