DoorDash consumers can expect to see more personalized promotions on the platform.
The third-party delivery giant has partnered with Ibotta, North America’s largest digital promotions network.
This will bring Ibotta’s extensive catalog of digital promotions and coupons to DoorDash customers, offering savings across various categories, including groceries, health and beauty products, home improvement, alcohol, and more.
For example, a customer ordering food through DoorDash might also receive promotions for items they purchase regularly, like household essentials or groceries.
Bryan Leach, CEO and founder of Ibotta, expressed excitement over the partnership, noting that it will “expand the reach for our thousands of brand partners, and continue to advance our presence in the growing on-demand delivery space.”
Fuad Hannon, VP of New Verticals at DoorDash explained that the partnership would bring a wealth of digital offers to DoorDash customers, helping them “meet consumers during timely and relevant points of purchase.”
For brands, the partnership offers an opportunity to maximize returns through pay-per-sale efficiency and AI-driven optimization. Ibotta’s offers are expected to go live on DoorDash’s Marketplace later this year.
Value driven-promotions take center stage
Value-driven promotions and personalized discounts are becoming increasingly important in the QSR (Quick Service Restaurant) world as of late. With the ongoing “value wars” among QSRs aiming to attract budget-conscious customers, there’s more pressure to offer competitive deals.
Even with inflation and economic pressures, consumers are still looking for value, but are willing to pay more for the convenience of delivery. Given these trends, it’s no surprise that discount-driven strategies are becoming more prevalent across digital marketplaces as well.
