Restaurant technology platform Olo opted for Linked Eats as its preferred partner regarding third-party delivery service profitability.
Linked Eats manages more than 40,000 storefronts and delivers near real-time data for off-premises, finance, and marketing leaders, according to a late-February press release.
With 3PD representing significant chunks of total sales for many restaurant brands, the partnership with Olo aims to help operators avoid high commission fees, fragmented reporting, operational risks, and other obstacles to off-prem sales channels.
“We are experts in third-party delivery, and we want to give restaurants both our knowledge base and the tools we’ve built to better manage profit in this increasingly important channel,” Robbie Earl, cofounder of Linked Eats, said in a press release. “Whether you’re a CFO managing back-office complexity or a CMO determining the right levers to pull, we’ve got you covered. We’re thrilled to partner with Olo, the clear leader in restaurant technology. Together, we’re giving Olo restaurants a meaningful operational edge when it comes to third-party profitability.”
Linked Eats claims to bring the following advantages to operators through the partnership: revenue recapture, account reconciliation, marketing artificial intelligence, AI-driven pricing optimization, and continuous monitoring to prevent lost sales due to downtime.
According to information on the Linked Eats website, California Pizza Kitchen integrated the platform’s Revenue Recapture solution in 2024 and recaptured $160,000 in six months, boosting profitability by recovering revenue lost to third-party refunds.
