CEO, Fresh City Kitchen
Pete is a dynamic and visionary leader who successfully transformed a struggling restaurant
chain into a thriving, in-demand catering powerhouse.
Originally hired as the VP of operations Pete understood that the profitable segment of Fresh
City Kitchen’s business was the drop off corporate catering. After purchasing the company he
and his team reimagined the company’s future by pivoting from brick-and-mortar dining to a
flexible, client-focused catering model that delivers exceptional client experiences at scale.
When Pete stepped into the Owner/CEO role, the company was facing declining sales in tired
locations that would have required significant investment to refresh with no guarantee on
increasing sales and profits. Taking the “opportunity” of the COVID pandemic to make bold
decisions, including restructuring operations, rebranding the company, and building a high performance catering operations team, Pete turned adversity into opportunity. Under his leadership, the company has seen incredible growth over the past 4 years, secured high-profile contracts with corporate clients and event planners, and became known for its innovative menus and exceptional service.
Passionate about leveraging technology to allow his team to create food and experiences that
brings people together, Pete combines deep industry experience with a relentless drive to exceed client expectations. Today, he continues to lead the company with a focus on growth, sustainability, and culinary excellence.
After graduating from the Culinary Institute of America Pete came to Boston and spent 15 years
helping to build and grow some of the iconic New England brands such as John Harvard’s Brew
House, Vinny Testa’s, the Todd English Restaurant Group, and DiningIn, one of the first 3rd
party restaurant delivery companies. Along the way he also went to UMass Boston to get his
Management and Computer Science degree which gives him a unique perspective on integrating
tech solutions into operations for greater efficiencies and ROI.
