Third-party delivery market leader DoorDash furthered a push into in-restaurant dining this week with its largest expansion of reservations since launching the offering last fall. The move brings DoorDash Reservations to 10 major cities globally, ramping the platform’s in-app reservation capabilities to compete with Uber Eats’ Dine Out feature.
DoorDash announced the reservation rollout Monday, entering culinary hubs like Boston, Los Angeles and San Francisco while further expanding its reach in Las Vegas with the addition of nearly two dozen restaurants. Meanwhile, U.K.-based DoorDash subsidiary Deliveroo extended similar reservation access to a lineup of eateries in London.
For DoorDash and Deliveroo Reservations, the expansion adds nearly 20 Michelin-recognized restaurants and more than a dozen James Beard and World’s 50 Best honorees, according to a May 11 press release.
“We’ve built the experience to help take the guesswork out of dining out — giving you the full vibe of a restaurant and its most-loved dishes before you even walk through the door, while helping restaurants reach the right diners at the perfect moment,” Parisa Sadrzadeh, vice president of in-store at DoorDash, said in the May 11 press release.
After previous pilot programs, DoorDash introduced its no-fee, in-app reservation feature nearly eight months ago through a partnership with front-of-house platform SevenRooms. Since then, the platform has gradually expanded reservations to include restaurants in several major cities, such as Miami, New York and Chicago, as well as prominent Australian markets, Sydney and Melbourne.
With each dine-in experience through DoorDash Reservations, customers earn $10 in DoorDash credits for pick-up and delivery orders. DashPass members earn $12 per such occasion with enhanced access to prime-time tables and discounts on a premium rideshare service through Lyft.
How DoorDash Reservations compares to Uber Eats’ Dine Out
While DoorDash’s SevenRooms-powered reservation feature is incrementally growing across major cities, Uber Eats is taking a different approach with its Dine Out feature powered by a partnership with OpenTable.
Last May, Uber Eats named Sydney, Australia as the global launch city for its Dine Out reservation offering. Using OpenTable’s network of more than 65,000 restaurants, the service is now available in the U.S., Canada, Mexico, the U.K., Ireland, Germany and Australia.
According to details on the partnership from OpenTable, eligible “Gold Status” OpenTable users in select markets receive six complimentary months of Uber One membership.
