As the world’s largest C-store chain adapts as consumer expectations shift, 7-Eleven announced it will now deliver food and other goods to thousands of remote locations, called 7Now Pins, allowing customers to be reached in public places including parks, beaches, sports fields and other entertainment venues. Run through the brand’s in-house app, the new technology is designed for major destinations that may not have traditional addresses.
In a press release, the company said this new capability reflects wider shifts at the Texas-based retail giant that’s the world’s largest franchise by global locations according to the Franchise Times Top 200+. At year-end 2017, it had nearly 65,000 locations worldwide and more than 8,350 in the United States.
“Our mission is to redefine convenience by becoming a customer-obsessed, digitally enabled company,” said Gurmeet Singh, 7-Eleven chief digital, information and marketing officer. “Our customers asked for it and we are delivering.”
Customers utilizing the feature can order a wide variety of drinks, foods, beer and wine (in participating markets), cosmetics, home goods and many other categories. After their first order, customers can reorder previous selections on a recurring basis. The company’s vice president of delivery said deliveries are targeted for completion within 30 minutes, depending on the location.
To receive a 7Now Pin, customers open the app, which will automatically determine their current location or show the nearest pins on an interactive map. A courier will pick up the order from the nearest participating store and deliver it to the selected location. No minimum order is required for the 7Now app and the service is available 24/7, with the first three deliveries free within 30 days of the first order.
7-Eleven first introduced delivery in late 2017 when it began testing app-based services at stores in the Dallas market. Today, 7Now is available in 27 major metropolitan areas serving more than 23 million households.
Here’s the full list of included cities:
- Austin, Texas
- Baltimore, Maryland
- Boston, Massachusetts
- Charlotte, North Carolina
- Chicago, Illinois
- Colorado Springs, Colorado
- Dallas-Fort Worth, Texas
- Denver, Colorado
- Las Vegas, Nevada
- Los Angeles, California
- Miami-Fort Lauderdale, Florida
- New York City, New York
- Norfolk-Portsmouth, Virginia
- Orlando-Daytona, Florida
- Philadelphia, Pennsylvania
- Phoenix, Arizona
- Portland, Oregon
- Washington, D.C.
- Sacramento, California
- St. Louis, Missouri
- Salt Lake City, Utah
- San Antonio, Texas
- San Diego, California
- San Francisco, California
- Seattle-Tacoma, Washington
- Tampa, Florida
- Virginia Beach, Virginia
