Wow Bao is taking its next step toward an off-premises-biased real estate model with high-tech vending machines through a partnership with Automated Retail Technologies and its Just Baked Hot Food kiosks.
Wow Bao inside of Just Baked vending machines will begin rolling out in hospitals, hotels, bars, schools, airports and casinos throughout North America. Florida and Georgia are the first markets to launch, and the team has an aggressive growth plan to increase the footprint across the U.S. and Canada through 2022 and 2023.
Wow Bao President and CEO Geoff Alexander said the partnership was seven years in the making, and will focus on placing the vending machines in food deserts.
“After seven years of research and development, we are excited to conveniently offer Wow Bao’s signature items via Just Baked’s Hot Food Vending machines in otherwise food desert locations,” says Geoff Alexander, Wow Bao’s President and CEO. “Wow Bao has always believed that evolution and innovation are important to grow the brand, and we are incredibly excited for this partnership.”
The partnership launched in July with 50 kiosks in 24 different cities offering Wow Bao entrees such as Teriyaki Bao, Mongolian Beef Bao, Chicken Dumpling, and Coconut Custard Bao.
“As soon as we tested Wow Bao through our kiosk, we knew we had a home run,” said Kevin Haggerty, VP of customer success at Automated Retail Technologies. “Serving Wow Bao Asian street food through our revolutionary Just Baked Hot Food kiosk allows us to bring this delicious product to places that previously couldn’t get this high-quality hot food before.”