DoorDash has announced a new perk for its DashPass members: access to Warner Bros. Discovery’s Max streaming service.
This move is part of a growing trend where online delivery platforms are bundling services in response to consumer demand for value and cost savings amid ongoing inflation.
Last year, Instacart partnered with NBCUniversal’s Peacock to provide its U.S. subscribers free access to the streaming service. In May, Amazon Prime expanded its services allowing U.S. customers to order from Grubhub directly through its shopping app and website.
Max joins DashPass
Max, home to a wide array of content including original series, movies, and channels such as HBO, is the first streaming service to be included in the DashPass subscription. Starting now, U.S. members receive Max With Ads as part of their subscription and have the option to upgrade to Max Ad-Free at a discounted rate of $10.99 per month.
DashPass is priced at $96 annually and includes free delivery, exclusive deals and reduced fees on eligible orders from restaurants, grocery stores and retailers.
“Since launching DashPass six years ago, our goal has always been to deliver increasing value and savings to members. Streaming and delivery go hand in hand, and we’re thrilled to launch a coveted benefit for DashPass Annual Plan members,” said Prabir Adarkar, chief operating officer at DoorDash.
Growth and demand
In DoorDash’s latest earnings call CEO Tony Xu said digital sales are rising, despite overall industry challenges.
“If you look at digital only, that’s growing not just for us at DoorDash on our marketplace, it’s also growing for us in our first-party platform as we power a lot of these restaurant retailer websites for ordering, as well as their delivery channels,” Xu said.
Reflecting the trend of consumers wanting value, Xu added DashPass subscriptions are at an all-time high.
