Wow Bao has partnered with Superorder to step up their digital customer service experience. The collaboration is also expected to optimize Wow Bao’s operations and drive profitability.
The fast-casual Asian Restaurant concept, is known for its potstickers, bao, and dumplings, among other food. Originating in Chicago, Wow Bao now has almost 700 locations in the U.S.
Superorder, an AI-powered performance management provider for restaurant chains, specializes in reputation management. The company operates in more than 200 cities with thousands of restaurant partners.
Wow Bao used Superorder’s suite of AI tools to achieve a 100 percent customer response rate in minutes. In turn, this has improved operations and strengthened their brand reputation across digital platforms.
Geoff Alexander, president and CEO of Wow Bao, said that Superorder’s tools have driven continued growth.
“Partnering with Superorder has been transformative for Wow Bao. Their software solutions have allowed us to both connect with customers and manage operations more effectively and efficiently than ever before,” Alexander said.
Superorder allows restaurants to streamline operations by providing a virtual restaurant service, order management software, and operations management tools.
Specifically, Superorder has given Wow Bao AI insights that have offered a real-time view of store activity, which has led to more efficiency and better financial results.
Henry Engel, Chief Revenue Officer of Superorder, said they are excited to see the positive impact their partnership has had on business for Wow Bao.
“It’s a testament to how AI can enhance customer relationships and improve overall restaurant quality in today’s fast-paced, digitally-native dining world. We’re truly excited to collaborate with such a dynamic brand,” Engel said.
