In the wake of the devastating wildfires that swept through the island of Maui, taking the lives of many, destroying homes, businesses and displacing families, Uber has launched a string of initiatives to help victims.

“The devastation in Maui is heartbreaking, and we all can help do our part. That’s why we are supporting the Hawai’i Community Foundation’s Maui Strong Fund, and giving riders a quick, easy way to donate right in their Uber and Uber Eats apps,” said Julia Page, Uber’s global head of social impact.

Uber is donating $500,000 to the Hawai’i Community Foundation’s Maui Strong Fund to support the community’s evolving needs, which include shelter, food, financial assistance, and other services.

Additionally, Uber and Uber Eats customers in the U.S. can make in-app donations to the fund by simply tapping a button. Uber has pledged to match the first $500,000 raised by in-app donations, potentially contributing up to $1 million toward the fund.

Uber is partnering with the American Red Cross to provide people in Maui with free rides to shelters and hotels.

“It takes just a few seconds to donate through the Uber app and [it] can have a tremendous impact,” said Page.

Acknowledging the importance of transportation for evacuees and volunteers, Uber is partnering with the American Red Cross to provide people with free rides (up to $40) to temporary shelters or hotels, who do not have transportation options. To redeem the discount, riders must apply the promo code “MAUI23” in the Wallet sections on their Uber app.

The company is also providing financial support for immediate needs to its active drivers in Lahaina.

“Our team is committed to looking for more ways to help those impacted by these devastating wildfires. Together, we can help rebuild and restore the Maui community,” the company stated.

For more information on how to donate to Maui relief visit Hawai’i Community Foundation’s Maui Strong Fund.