ASAP.com, Waitr Holdings’ on-demand delivery brand, announced a new national partnership with Unilever to deliver Ben & Jerry’s, Bryers, Good Humor and Magnum ice cream brands through its platform.
ASAP.com will deliver the frozen treats to its customers, while Unliever will coordinate with the delivery platform’s existing restaurant partners to help add ice cream to their menus. According to a joint press release, the partnership provides new options for customers, as well as a new revenue stream for restaurants.
ASAP will also deliver from The Ice Cream Shop, Unilever’s virtual storefront, with products from Ben & Jerry’s, Breyers, Magnum ice cream and Talenti. Customers can order from The Ice Cream Shop at more than 2,000 locations across the country, including the New York Tri-State Area, where ASAP just debuted.
“Adding the top ice cream brands to the ASAP platform will be a tasty treat for our loyal customers,” said Carl Grimstad, CEO and chairman of the board of ASAP. “And going into partnership with Unilever is another high-profile implementation of our new business model to ‘deliver anything’ to consumers, same day, from any type of business.”
“We are thrilled to begin this partnership with ASAP as Unilever continues to expand the many ways customers across the country can enjoy our frozen treats,” said Russel Lilly, general manager, North American ice cream. “It’s not only exciting to further grow The Ice Cream Shop’s customer base with ASAP, but we are also honored to build out restaurant partners’ menus with our variety of offerings to bring something sweet to every customer.”
As of June 30 of this year, ASAP.com operates in approximately 1,000 cities throughout the United States.