No one could ever say that Sam Nazarian does anything bush league. But one can now say he does something in Busch Gardens.
His company C3, a CPG and culinary brands company connecting audiences with food brands, has announced that it is teaming with United Parks & Resorts for activations with TOMA, a Latin American cuisine brand, at Busch Gardens Tampa Bay. The collaboration provides park visitors chef-driven grab-and-go food options, which they can experience in between rides and park entertainment.
“We are thrilled to bring C3’s premium CPG and QSR brands to United Parks & Resorts,,” said Nazarian in a statement. “This collaboration represents not just a culinary evolution but a reimagining of the dining experience at theme parks and entertainment destinations.”
Earlier this year Nazarian made news when C3 bought the assets of the virtual commissary operator Kitchen United, which had shut down. This enhanced his portfolio of technology, retail, hotel and kitchen spaces and world-class culinary talent under one umbrella.
C3’s culinary brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Kumi, Sa’Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, and Citizens Pizza.
