Restaurant tech platform Olo just wrapped up its acquisition of Spendgo, the loyalty and guest engagement platform.
With Olo Loyalty, restaurant brands can boost guest engagement and profitability while using Olo’s full suite of ordering, payment, guest data, and marketing tools.
According to Olo, about 65 percent of locations using its platform already run loyalty programs, and many have been asking for a fully integrated solution. By combining loyalty with Olo’s Guest Data Platform, restaurants can create richer guest profiles and deliver personalized experiences—from sign-up to reward redemption to targeted messaging—all in one place.
“Loyalty is a foundational element of guest engagement in the restaurant industry, and we’re excited to bring this capability in-house to drive innovation and deliver seamless experiences for our customers,” said Noah Glass, founder and CEO of Olo in a statement.”By bringing loyalty together with the rest of Olo’s solutions, we can move faster and deliver a more intuitive experience than ever before. This gives our customers a true competitive advantage—cleaner data, unified insights, and the ability to personalize every guest interaction.”
Spendgo’s platform is designed for in-store enrollment, using phone-number-based loyalty. Its passwordless authentication mirrors Olo Accounts (formerly Borderless), creating a seamless experience across ordering, payment, and loyalty.
Spendgo already works with over 120 restaurant brands, including Cold Stone Creamery, Captain D’s, Golden Chick, bb.q Chicken and Nekter.
“We’re thrilled to join the Olo team and bring our loyalty solution to their customer base,” said Ivan Matkovic, CEO and founder of Spendgo. “Restaurants need technology partners who understand the complexity of guest engagement across every touchpoint. Together with Olo, we can make it easier for brands to acquire customers, drive repeat visits, and maximize guest lifetime value.”
The Spendgo leadership team, including the CEO will join Olo to continue developing the loyalty platform. Olo Loyalty is available now since Spendgo is already an integration partner, with deeper integrations across Olo’s products planned for early 2026.
