Amazon continues to make plays that aim to be consumers’ one-stop shop for seemingly everything.
It’s now bolstering its grocery delivery service, with a new product line to attract shoppers seeking value over brand names.
The e-commerce giant launched Amazon Saver, which it calls a “no-frills, a private-label line” offering items under $5. Products include pantry staples like crackers, ham and canned condiments. Plans are to offer over 100 products in the coming months.
While Amazon already offers several private-label brands, including Amazon Fresh, Happy Belly, 365, and Aplenty, the Saver line is poised as the most economical option.
“We’re always looking to make grocery shopping easier, faster, and more affordable for our customers,” said Claire Peters, worldwide vice president of Amazon Fresh.
With ongoing inflation, shoppers have been looking for ways to stretch their dollars further, especially when it comes to groceries.
Neil Saunders, an analyst at GlobalData Retail, told CNN that Saver has “reasonable quality” because shoppers “do not want cheap products, they want good products with low prices.”
“Amazon still has big ambitions for groceries, so it needs to jump on this bandwagon as well as sharpen its value for money position,” Saunders said in the article.
In addition to the Saver line, Amazon is increasing grocery discounts for Prime members and revamped its online grocery storefront. The updated marketplace can easily repeat items, set recurring delivery reservations, and explore “intuitive shopping zones” that group products by themes and categories.
Amazon also recently announced new partnerships with physical grocery stores for delivery fulfilment.
This includes same-day delivery from local merchants like Metropolitan Market in Seattle and an expansion with Weis Markets in the Northeast.
This all comes as Amazon aims to grow its grocery sector, going head-to-head with third-party grocery delivery services like Instacart, as well as value hubs like Walmart and Aldi.
