Cava is a Food On Demand Outstanding Operator.
The Mediterranean brand known for its customizable bowls, salads, pitas and grains has been on a growth streak in recent years, now with 360 locations across 26 states. It recently made its Midwest debut in Chicago and has plans to hit 1,000 locations by 2032.
But it’s not just about opening more restaurants—it’s also reaching guests through its off-premises channels, like delivery, takeout, catering, and its growing line of CPG (consumer packaged goods).
“You’ll notice that whatever medium you decide to interact with the brand…we really try to provide a vibrant experience that reflects the brand’s generous nature across all those different segments,” said Andrew Rebhun, chief marketing and experience officer at Cava.
Cava offers a robust catering program.
About 36 percent of sales come from digital channels. The brand partners with Uber Eats and DoorDash for delivery fulfillment.
Investing in first-party ordering and seamless app experience
Cava encourages guests to order directly through its app.
“We always want to try to be the first choice,” said Rebhun. “We realize that it’s a competitive set. But any time we have the chance to win a customer over on first party, it’s an incredible opportunity. We get the data, and we get to manage the experience, which is something we value.”
Its loyalty program allows guests to earn 10 points for every dollar spent, which can be redeemed for food-based rewards. The model has been warmly received, driving increased engagement and frequency.
“Our app was really built on the foundation of the excitement that guests typically experience when they do the ‘walk the line’ format in our restaurant,” said Rebhun.
Yet the brand acknowledges the importance of third-party marketplaces in meeting consumers where they are. “It’s like a shopping mall, trying to figure out what types of clothes or meals you want,” said Rebhun.
Smart kitchens and tech
The brand uses personalization tools to customize communications and menu suggestions. The tools “help guests feel more seen and boost engagement,” which results in higher email open rates and more relevant orders.
Cava is also investing in a multi-year Connected Kitchen initiative. That includes upgrading to new kitchen display systems, which help boost order accuracy and speed. It’s live in 25 restaurants, with plans to roll out to more.
And it’s testing generative AI video tech that monitors ingredient levels in real time, helping teams know when to prep and cook more, cutting down waste and keeping kitchens running smoothly.
Rebhun added that as Cava continues to innovate, it is committed to striking the right balance between technology and human interaction.
The Outstanding Operators Program highlights 20 innovative brands taking creative paths to success with all things off-premises. Each winner receives a $1,000 charitable donation to its organization of choice and will be recognized on-stage at the 2025 Food On Demand Conference. Register today!
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